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Aug 31, 2021

In episode 30 of Mission: Impact, some of the topics that Carol and her guest, Hilary Marsh discussed include:

  • What content creation and curation means and how they differ
  • What content strategy entails and how to develop one
  • Why trust across staff departments is so important to a cohesive content strategy

Guest Information: Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy and leading content strategy practitioner, mentor, speaker, and professor since 1999. She helps associations get better results from their content by improving their practices. Content Company’s clients include the American Bar Association, American Medical Association, American Speech-Language-Hearing Association, Endocrine Society, Institute of Food Technologists, and ISPOR. Hilary oversaw the member website for the National Association of Realtors from 2005 to 2011. Hilary is a co-author of “Association Content Strategies for a Changing World” (ASAE Research Foundation, 2018), “Content Curation, Associations’ Secret Weapon Against Information Overload” (self-published, 2020), and the “Leading Your Organization’s Content Strategy” chapter in the 4th edition of Professional Practices in Association Management (ASAE, January 2021).

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