Oct 26, 2021
In episode 34 of Mission: Impact, Carol, her
guest, Doug Spencer talked about:
- What branding really is
- What gets in the way of having a unified message that all your stakeholders are ready to share
- Why our expertise can actually get in the way of having a clear message
Guest
bio:
Douglas
Spencer is president of Spencer Brenneman, LLC, which helps
mission-driven organizations reframe their focus and remaster their
messages to thrive in any environment. In 2021, Douglas launched
the podcast, Messaging on a Mission. In it he talks to leaders of
nonprofits, social enterprises, associations about their journeys
and the messages they’re using to thrive. He is also the author of
Do They Care? The one question all brands should ask themselves,
continually, a book that shows leaders how they can create
meaningful connections with everyone important to their
organization's success.
Resources: