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Authentic marketing for your nonprofit with Stu Swineford

Apr 5, 2022

In episode 45 of Mission: Impact, Carol and her guest, Stu Swineford discuss:

  • How your nonprofit can be more effective in its marketing
  • The importance of going where your audience is rather than asking them to come to you
  • Why it is easier to increase the commitment of current donors rather than find new ones, even if it doesn’t seem as exciting

Guest Bio: 

If you know me, you’ll know I’m never one to shy away from an opportunity to grow and take on new challenges.

For example, I started my marketing career as a copywriter and ad man. But one day, when my graphic designer colleague didn’t show up for work, I evolved (very quickly) into a designer. After all, I was the only other person in the building who knew how to turn on the Mac.

Since then, I’ve performed virtually every role in the digital marketing production lifecycle – from strategy and concepting, to design and development, to QA/QC and everything in between.

Along the way, I realized that I get the greatest joy from helping others achieve their goals. In a way, you could say I’m making the world a better place, one frustrated professional at a time.

These days, I’m in love with purposeful, conversion-focused digital marketing strategy and execution. That, and doing ridiculous things outdoors – usually where oxygen is limited.

When I’m not helping entrepreneurs and executive-level professionals, I can be found traipsing around the woods near the cabin in which I have lived with my wife and menagerie of pets since 1993. There I watch movies, read, and polish the details of my latest (possibly ill-advised) master plan for world domination.

If you’re interested in pulling me out of the woods for a coffee and talking shop (or hearing how I managed to actually run 100 miles in one go), please send an email my way (stuart@relishstudio.com), give me a call (303.825.4441), check out the podcast (relishthis.org), or grab a copy of my book, Mission Uncomfortable.

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Transcript: